About Me
Sherrine Washington, MSW, CBT
The Real Talk Selling System™ gives your team the verbiage, tools, and mindset to help more patients say yes — without pressure or pushy tactics.
X About X
Dentistry’s #1
Case Acceptance Trainer
Meet Sherrine Washington.
The Case Acceptance Queen™
With 20+ years in psychology, behavioral science, and sales coaching, I help dental teams confidently close high-value treatment plans — without sounding like they’re “selling.”
I’m the founder of Real Talk Selling™, a cognitive behavioral sales system that’s helped dentists and treatment coordinators close over $80M in full-arch cases — often within the first 30 days of training.
I work 1:1 with teams to shift mindset, master the financial conversation, and turn every consult into a confident yes.
But before I was the Case Acceptance Queen… I was the patient who needed a yes.
My Story
One Phone Call Changed My Life — and Career
In 2008, I was over 250 pounds, battling food addiction, and facing a severe health crisis. Doctors gave me warnings. My body gave me warnings. But I made a choice, a choice that led to a profound personal transformation.
So I picked up the phone to call a bariatric clinic. And like most patients, I was met with indifference:
“You’ll need to schedule a consultation.”
But what I encountered was a stark lack of empathy. There was no care, no understanding of the emotional and physical struggle I was facing. I was reduced to a mere number in their system.
Until one day…
I made what I thought would be my last call.
And this time, the woman on the other end said:
“Sherrine? What a beautiful name. I’m so glad you found us. Let me take some notes…”
For the first time, I felt seen. That 45-minute conversation changed everything.
I flew across the country for surgery, lost 115 pounds, and kept it off for 15 years. That moment—that conversation—inspired me to build a new kind of sales system.
-
Not one based on pressure. -
One based on listening, trust, and behavioral psychology.
Because no patient should ever feel like I once did.
Award-winning
Sales Consultant Turned Case Acceptance Queen!
Before Real Talk Selling™, I was a Cognitive Behavioral Therapist for 10 years. Then, I transitioned into sales — I have sold over 60 million dollars in products and services for national brands. And became the top closer at ClearChoice Dental Implant Center, selling over $36M in treatment.
Today, I train practices all over the world how to close full arch cases on the same day of the consultation, paid in full.
I don’t believe in robotic scripts or sales pressure. I believe in psychology, confidence, and clarity.
Your team won’t just learn what to say — they’ll know how to say it, when to say it, and why it works.
Sherrine Washington
The R.E.A.L Talk Selling™ Methodology
Selling That Feels Like a Collaboration—Because It Is.
Reassure
Open with Captivating Power Statement
Enchant
Break Barriers, The Kindred Connection
Assess
Discover, Set Expectations, & Pinpoint
Lead
Patient Onboard, Be Ready To Close!
What I Stand For
These values shape every coaching call, every transformation, and every outcome.
Empathy Over Pressure
Every patient deserves to feel heard — not sold to. I teach your team how to lead with empathy.
Confidence Through Clarity
Sales confidence isn’t born — it’s built. I equip teams with tools that work in real conversations.
Integrity = Results
Patients say yes when they trust you. That’s why my method is rooted in transparency and ethics.
Beyond Training
A Few Things You Might Not Know About Me…
-
I write and perform case acceptance rap songs all over the world. -
I teach walking meditation at conferences and corporate events. -
I was a mental health therapist for 10 years. -
I live in North Carolina but train teams across the U.S. and beyond. -
My clients get my personal number. No VAs. No middlemen. Ever. -
I’m becoming a spiritual director through dedicated study and practice.
Want to Increase Case Acceptance?
Apply to work with Sherrine and see if the Real Talk Selling System™ is a good fit.
Every application is personally reviewed, and strategy calls are obligation-free.
X Contact X